— PROJECT NAME

Menu

— ROLE

Art Direction

Graphic Design

— DATE

2024

This so-cal based smoothie shop caters to a diverse customer base with fitness-minded twenty-somethings and health-conscious professionals looking for a nutritional fix. Briefed to create a bright, clean menu with hand-drawn elements woven throughout; I created a comprehensive menu in varying sizes for several locations of this growing shop.

— PROJECT NAME

Sticker Seal

— ROLE

Art Direction

Graphic Design

Branding

— DATE

2023-2024

Below are the initial concepts I developed for the sticker design that would seal the paper bags for their to-go orders.

I wanted to create something bright, colorful, and illustrative; as well as develop a fun slogan to accompany the design that was "instagrammable" as requested by the client.

— PROJECT NAME

Paper Bag Product Design

— ROLE

Art Direction

Graphic Design

Branding

— DATE

2023-2024

For the paper bag design, we wanted something that could accompany and compliment the sticker seal that was designed.

While this initially felt a bit like working in reverse, it ended up being a nice challenge. I decided to make a similar repeating pattern that echoed the jumble of fruit and vegetables from the sticker design, and a similar green juice splash at the bottom. The typography was customized to look more hand-drawn and playful, and the more rigid existing logo balanced out the overall feel of the bag design.