Client brief: improve Claire’s brand image and relevancy for Gen Z / Gen Alpha, increase brand trust among millennial/Gen X parents. Challenged to increase conversions (piercing appointments) – worked with team to create a comprehensive media execution with a $20MM budget.
Our campaign, “Mark Your Moment” was targeting women of all ages, claiming newfound relevance by combining the culture of nostalgia (90's – Y2k trends) with the momentum behind Claire’s 63+ year legacy brand, pushing it into present day hearts and minds of women from a vast demographic range.